Top-rated Tortilla Chip
Today, with over 4,000,000
likes on Facebook, Doritos – a world renowned tortilla-chip is a truly
tasty snack against all odds. "Doritos" was the first tortilla chip to
be launched nationally in the United States, after being released in 1966 –
about forty seven years ago. Doritos is a trail-blazer brand (originally a product of Frito-Lay, Inc. which became PepsiCo's Frito-Lay division when it entered into a merger deal with Pepsi-Cola in 1965). Presently, Doritos only is closing a $4 billion-a-year sale second to Lay’s Potato
chips.
Change Can Mean Everything!
After a long-haul of re-inventing a Mexican "taco-flavored" Doritos snack of 1968 into a grand success, the future came with a knocking change at the door. In 1994, Frito-Lay decided to listen to its estimated 5000
respondents in a lengthy research conducted when Doritos hit gross sales of
$1.3 billion a year. An interesting thing began to happen: the design change did not only impact sales, it shook the company!
Respondents wanted a more rounded edge, a larger size, and more flavor. True to
its brand ideals, Frito-Lay accepted the challenge and made its Doritos 20%
larger, curved the corners of its triangle-shaped chips, and gave it stronger seasoning.
More Flavor, Please…
Just when the company had reached a steaming end of a major
design change, customers seemed not satisfied at all. Now they wanted more
Doritos in different flavors. For many years, Doritos was Super Bowl’s biggest
fan and advertising official partner – at the same time. Hence, marketing media
tools were deployed leveraging the Super Bowl to help launch (what seemed to be) experimental flavors over a 16-year rise and fall strategy, started in 1995. The summary of it all? Some ads worked, while some didn’t.
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| Doritos commercial in the 80s |
In fact, in my opinion, the 70s and 80s gave Frito-Lay more
smiles to the bank than the 90s where new Doritos flavors were either replaced
or discontinued due to bad sales. Why? It was a trying time; and it could be
for anyone regardless of who the CEO was! Different markets were either rejecting or
accepting what other markets liked or didn’t like. Eventually, fortune changed
in the late 1998 when Doritos cast former Miss USA Ali Landry in a new Super Bowl Commercial. The ad was such a
huge success for Frito-Lay making Miss Landry a three-year brand ambassador as "The
Doritos Girl”.
The Millennium Doritos
The advancement in technology also seemed to have helped grow the
brand as Frito-Lay sold better Doritos and knew better how and what to sell.
Today's new line-up of various flavors shows a summary of the ups and downs the
Doritos has conquered and will continue to conquer, . Obviously, with sales
ever-increasing, it shows that lessons learnt were put to use and now has
produced excellent tasting tortilla-chips of up to 20 variants as follows:
DORITOS® BLAZIN' BUFFALO & RANCH® Flavored Tortilla
Chips
DORITOS® COOL RANCH® Flavored Tortilla Chips
DORITOS® DINAMITA® Chile Limon Rolled Flavored Tortilla
Chips
DORITOS® DINAMITA® Nacho Picoso Rolled Flavored Tortilla
Chips
DORITOS® FLAMAS® Flavored Tortilla Chips
DORITOS® JACKED™ Enchilada Supreme Flavored Tortilla Chips
DORITOS® JACKED™ Smoky Chipotle BBQ Flavored Tortilla Chips
DORITOS® Nacho Cheese Flavored Tortilla Chips
DORITOS® Reduced Fat COOL RANCH® Flavored Tortilla Chips
DORITOS® Reduced Fat Nacho Cheese Flavored Tortilla Chips
DORITOS® Salsa Verde Flavored Tortilla Chips
DORITOS® Spicy Nacho Flavored Tortilla Chips
DORITOS® Spicy Sweet Chili Flavored Tortilla Chips
DORITOS® Taco Flavored Tortilla Chips
DORITOS® TAPATIO® Flavored Tortilla Chips
DORITOS® Toasted Corn Tortilla Chips
BAKED! DORITOS® Nacho Cheese Flavored Tortilla Chips
DORITOS® Nacho Cheese 100 Calorie Mini Bites Flavored
Tortilla Chips
DORITOS® Nacho Cheese Flavored Tortilla Chips 6 Count
Singles
DORITOS® Nacho Cheese Flavored Tortilla Chips 12 Count
Singles
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