Today, we examine a story of what you serve on your dinning table as often as you can remember. It's one of Nigeria's staple food greatly appreciated by people of all ages, not restricted at all to any class.
Yes, your guess is as good as mine. It's rice! But this time, not the usual rice sold at every market; today, we examine the Tilda® Basmati Rice brand acclaimed worldwide as one of the best 'basmati' rice produced.
In their self proclamation, Tilda® says:
"For over 30 years, we have been committed to preserving this legendary rice. Today the farmers still grow Basmati using the methods of nurturing this precious grain that have been passed down from generation to generation. Our experienced buyers have only one brief – to buy the best Basmati, regardless of price. It’s as valuable to those who grow it, as it is for those who cook with it."
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| Indian Bamati rice during initial harvest |
For readers wondering what's so special about this rice, Basmati ( Urdu: باسمتی) is a variety of long grain rice which is traditionally from India, Pakistan and Bangladesh. Tilda® Basmati rice is one of the cleanest, sweetest, most fragrant basmati rice in the world.
Grown in the foothills of India’s Himalayan Mountains, Tilda® rice is harvested, then transported to the UK where it undergoes high tech cleaning, grading, and packing.
Tilda® Jasmine Rice is, another fragrant rice type, perfectly cleaned and graded, ready for the cooking and serving with dozens of world cuisines.
India particularly pays more attention to this 'secret discovery'. Hmm. Why not! The Tilda® Basmati rice in my house in Abuja is definitely from India just like the majority of them, and it is very delicious and well packed. In India, the areas of basmati rice production are in the states of Haryana, Jammu & Kashmir, Himanchal Pradesh, Punjab, Delhi, Uttarakhand and western Uttar Pradesh. India's total basmati production for the year 2010 was 6.5 million tons. In India, Haryana is the major basmati rice cultivating state, producing more than 60% of the total basmati rice produced in India. In Pakistan, 95% of the basmati rice cultivation takes place in the province of Punjab, where total production was 2.47 million tons in 2010.
The Tilda® Basmati brand of rice has been so successful that it has 8 major retail companies selling its products online namely, Tesco, Sainsbury's, Morrisons, ASDA (a WalMart sub-group), Waitrose, The Cooperative, Ocado and Amazon. Wow! But it does not end there; Tilda® has also segmented its market into sub-brands categorized to carry a family of varieties, yet all rice.
Beyond the rice business, Tilda® has demonstrated that it is truly interested in the well-being of its consumers. Taking into account their nutritional content improvement programs, providing tutorial videos for consumers to enjoy their cooking experience, delicious rice recipes to choose from, and many other health-risk alert and orientation events including tons of information concentrated on making sure that the consumer is educated and properly informed, all of these factors have made Top Brands Africa to unequivocally raise the flag for Tilda® as our top basmati rice!
Kudos to the Tilda® brand - a job well done.
